Amin needed a complete rebrand of his Shopify store. The existing site didn't reflect the premium, editorial quality of his handmade leather goods and design courses. He needed a site that felt like a fashion editorial — minimal, spacious, gritty — not a generic Shopify template.
Built a custom Shopify Skeleton theme from scratch inspired by Our Legacy's editorial aesthetic. Light mode, bold uppercase typography, massive whitespace, 2-column asymmetric grids. Three distinct page types: a stacked hero homepage, an editorial course grid (Direction page), and a magazine-style consulting page with scattered image collages and Calendly integration.
Delivered a premium editorial Shopify theme that elevated Amin's brand from generic e-commerce to fashion-forward. The site now properly showcases his $250–$2,000 courses and handmade goods with the visual weight they deserve.